Build some buzz
One of the best ways to create some buzz for your online business is to build a community that has an interest in whatever you are selling. An easy (and free!) way to do this is by using a wiki, which will let you create a website on any topic you wish that can be joined by others.
If you are selling widgets online, create a widget website using a free wiki. Make an attractive banner for the top, and use lots of terms that relate to widgets in your text (but don't make it unnatural). Create pages about different kinds of widgets, a photo album of widgets, and a page where people can talk about their favorite ways to use widgets. Be sure to include some starter text yourself, and put your best tips on your pages.
Make some high-interest pages too. Maybe something like celebrities and their widgets, or "10 most embarrassing widget moments."
If there are practical bits of information, instructions, recipes, downloadable files, or other things that pertain to widgets and make them easier to use, more versatile, or more enjoyable, be sure to include pages that offer these extras as well.
Then invite others (perhaps using a past list of customers who want to receive updates) to visit your wiki. They can use the information provided there, and even better, they can add their own information to make your site even more valuable to others. Widget testimonials, or favorite uses for widgets would be great categories to point these users to. Before you know it, more and more people will be interested in widgets, and your product inquiries will grow!
And if you are interested in building buzz for a big brand, check out the related article on Wetpaint's "Just Add Wetpaint" service.
